YouTube marketing and advertising

Getting started on YouTube...

First of all you're gonna have to sign up a Google account. That's going to include Gmail, and YouTube. For advertising on YouTube you will also need a Google Adwords account.

Then you're gonna have to start making video content. Quality video content. Education, entertainment or whatever that’s valuable for your audience.

Once you have a decent amount of content on your YouTube channel you will learn what your audience likes the most.

What kind of content they like. What do they want to learn about.

Then you can start thinking about advertising on YouTube.

You can do pre-roll video advertising and banners.

If you do pre-roll video advertising make your point across as soon as possible. People are not going to watch your video for minutes to find out what it is about when they clicked on an other video they want to watch. You really have to shock them and get to the point as soon as you can. Then once you have their attention you have a shot to present your product or service to them.

A good book I recommend: Gary Vaynerchuk: Jab Jab Jab Right hook!

If you don't want to advertise just make quality content that's the best way to go. But if you really have good quality product or service and you want to get it out to us for money people as you can as quickly as you can then YouTube pre-roll video advertising is a great way to start.

If you just want a YouTube channel and you don't want to advertise that's fine also. But building an audience on YouTube takes time.

If you're getting started now expect work 10 hours a day for 18 months putting our content before anybody will care about it. And if you keep doing it because you love it then more and more people will follow you.

And as you are building it up he will start to gain some momentum.

But you have to keep doing it for a relatively long time before it starts to generate revenue for either your business or advertising revenue. It takes time to build it up.

If you just want to advertise quickly your product or service pre-roll video of advertising is the way to go. But it's still better if you have your YouTube channel to put those videos on your YouTube channel as well.